Kevin Liles – What is a 360 Deal? Mentoring Young America


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Kevin Liles (born February 27, 1968 in Baltimore, Maryland, United States) is an American record executive. He graduated from Woodlawn High School.

Liles began his music career as a member of the Baltimore-based DJ crew, Numarx and is credited with co-writing “Girl You Know It’s True,” which was first recorded by Numarx but later became a massive first hit for Milli Vanilli.

“I wanna build a entertainment company – not because I need to build it but because I have a lot of people that I wanna make rich. I have a lot of people that I wanna change their lives and I want to give them an opportunity that was given to me by Russell [Simmons] and Lyor – and build something special. So I have to go back in to do it…

“I’m gonna go back in for young America because I think it’s needed, I think it’s missing and the mentorship needs to be there.”

“I don’t now how not to be everything to everybody” he says of his thorough involvement in artists’ careers, before making a case for 360 deals as a reasonable return on record companies’ extensive investment of time and money.

He also talks about how he became Trey Songz’ manager and his plans for the future.


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Kevin Liles – What is a 360 Deal? Mentoring Young America

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